Content Marketing

At Toast Inbound we provide content marketing solutions for a range of clients. Our content marketing blog offers you valuable insight and the latest industry news and techniques that you can use to take your content marketing to the next level. We offer a number of different types of content marketing services to all of our clients and have proven that our techniques work. The Toast Inbound office is based in Banbury, but we work nationally, we currently provide content marketing solutions to a range of clients across Oxfordshire, London, Reading, Birmingham, Hampshire, Berkshire and Milton Keynes.

digital marketing podcasts

The Top 42 Digital Marketing Podcasts That Will Enhance Your Marketing

Listen to all of these digital marketing podcasts and you’ll be one of the best in the business Why spend big money on paid-for marketing courses when you can just tune-in to free digital marketing podcasts that provide you with the latest digital and content marketing strategies from some of the industries leading experts? Podcasts […]

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Top 6 digital marketing blogs for marketing managers

There is no doubt that Digital Marketing is moving at an incredibly fast pace. Whether you’re just starting out in digital marketing or you’re a seasoned pro, it’s impossible to keep up with all the content that’s being written on the subject. Any successful Marketing Manager will have a selection of digital and inbound marketing […]

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content marketing research

4 Effective Content Marketing Research Steps to Take (That Actually Work)

All too often marketers simply post content on their website for the sake of having fresh content for their visitors to look at. However, if the actual aim of your content is to attract new visitors and convert them into leads, then content marketing research is a crucial step to take before you post anything. […]

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What are the benefits of a content creation agency and how can you choose the right one?

Creating high-quality content for your website can be time-consuming, frustrating and confusing if you don’t have the time or knowledge to do this correctly. Luckily, you can choose to work with a content creation agency that can do all of this for you. Why content is crucial and how can you use a content creation […]

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seo and content marketing

Understanding that SEO and Content Marketing need to work together is key

Inbound marketing is a mixture of different disciplines all coming together. Sometimes, how they interact, compete, and complement one another might seem uncertain. That seems to be the case with SEO and content marketing. Rather than being two separate practices, however, we’re going to look at how SEO is actually dependent on content marketing and […]

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what is content marketing

What is content marketing and why is it so important?

When you’re searching the web for a way to make sure your promotional strategy packs a punch, you might stumble onto the phrase ‘content marketing.’ You might even feel as though you have a vague idea of what it is and more importantly, what it could mean for your business. After all, based on the […]

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content strategy

HubSpot’s new content marketing tool helps users dominate topics and increase website traffic and conversions

We’ve probably all read, seen or heard that the era of filling pages with a keyword (even a long tail one) no longer impresses google and the search engines. They want to see topical content marketing covered from a number of angles (so different variants of the keyword) and in a natural way. They also want to […]

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creating a corporate video

Creating a Corporate Video – What to Consider

A few months back, we announced that we’re now able to create corporate videos for websites: from concept through to final edit. We decided we ought to practice what we preach and shoot our own promotional video for Toast Inbound. We’ll tell you more about how that panned out in a future blog – however, […]

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Creating Buyer Personas

How you can create and benefit from Buyer Personas

What are buyer personas? A buyer persona is a fictional, generalised profile of your ideal customer. Buyer personas are essential when helping to understand your current customers and prospective customers better, making it easier for you to tailor your content marketing to the specific needs, behaviours, and concerns of different groups. This makes a buyer […]

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videoforbbmarketing

Why is video the future of content marketing?

Today, 55% of people watch videos online every day. This explains why marketers who use video grow revenue 49% faster than non-video users. Many believe that advertising videos are limited to only B2C companies however, this is not the case. Video marketing also extends to B2B companies, which is often the most effective method of sourcing […]

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newingoogleanalytics

Low down on what’s new in Google Analytics 2017

Google state on their website that their mission is: “To organise the world’s information and make it universally accessible and useful” Since 1998 they’ve been doing just that. They’re pioneers in search, with their dominance showing sign of halting as they continue to revolutionise the way we make decisions. At Toast Inbound, we understand that […]

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Don’t have time to write blog posts?

Producing new content for a website can be a time-consuming business. You need to research focus keywords, write blogs and other copy, source some images, put it all up on the site and SEO it. One of the main reasons that people don’t publish enough new blogs to their website is that they don’t have time to […]

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Social Media Marketing for Business – Three of the Best

Pinterest’s unique, visual approach to content makes it the perfect platform for media-focused businesses. The ‘buyable pins’ feature also means that prospective customers can purchase your product directly through the platform, rather than being redirected back to your site first. Utilize the 500-charcter per-pin limit with some sound SEO, and you’ll find Pintrest to be […]

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Ross Ross Branding Image

Creating Great Premium Content

Whether they’re white papers, infographics, guides or ebooks, premium downloads are a seriously effective way of turning visitors into leads.  But how exactly do you create a piece of great premium content that’ll convince anonymous visitors to hand over their personal information? Firstly, just like your blogs, your content needs to solve a problem and […]

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Content Marketing Strategy – Fundamentals

I see a lot of great blogs that go into the step-by-step minutiae of creating a content marketing strategy. But sometimes they assume that the fundamentals are fully appreciated by the reader. To make sure you’re aware of these when approaching the task at hand, here are our Toast Inbound Fundamentals. We never start working on an […]

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Janine Toast Biog

How to Write a Lead-Generating Blog

The good news is that you don’t need to be a great writer to be a great blogger.  Sure, copy that’s full of typos and grammatical errors won’t do much for your copy’s credibility, but it needn’t be perfect. So assuming you know your business and can write with a little conversational rhythm, here’s five points […]

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content marketing work

Making Content Marketing work – first look under the bonnet of your website

What can go wrong when making content marketing work hard for your organisation? Here is the scenario: Great client, nice looking WordPress website, existing content in need of a polish but otherwise all ok. Content Strategy has been done, personas are sorted, and a content creation calendar has been published. A really nice premium content […]

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Kelly Toast Biog

How to Optimise my Blog – 5 Simple Steps

Here at Toast Inbound, blogging is a big part of what we do. In fact, it’s one of our favourite ways to get useful content out to the right people. But even the most useful content can only go so far without proper optimisation. After all, there’s no point writing up posts no one can […]

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Content planning

It’s very easy to get all excited about the prospect of a new website, but content planning comes first. There’s no point having a website if no one can find it. Getting found is now far more involved that adding a few generic keywords to your site and proper meta descriptions. Content is king, and […]

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