Inbound Marketing

Toast Inbound are a digital marketing agency that follow inbound marketing principles. Read our inbound marketing blog to find out more about how inbound fundamentals can be applied to a digital strategy.

seo keyword research

SEO Keyword Research in 5 Easy Steps

What’s the point in creating brilliant content if no one can find it? There’s no point! The main purpose of creating content is to help drive traffic to your website through organic search. If your content isn’t optimised, or optimised for the wrong keywords, how are potential customers ever going to find you? SEO keyword […]

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digital marketing podcasts

The Top 42 Digital Marketing Podcasts That Will Enhance Your Marketing

Listen to all of these digital marketing podcasts and you’ll be one of the best in the business Why spend big money on paid-for marketing courses when you can just tune-in to free digital marketing podcasts that provide you with the latest digital and content marketing strategies from some of the industries leading experts? Podcasts […]

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seo analysis tools

5 of the best SEO analysis tools within SEMrush

There are hundreds of different SEO analysis tools available on the market with a range of price tags suitable for all budgets. When it comes to the best SEO analysis tools, price is not always indicative of how useful the tool is. For example, at Toast Inbound we’re huge fans of LSIgraph, a free tool […]

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seo and content marketing

Understanding that SEO and Content Marketing need to work together is key

Inbound marketing is a mixture of different disciplines all coming together. Sometimes, how they interact, compete, and complement one another might seem uncertain. That seems to be the case with SEO and content marketing. Rather than being two separate practices, however, we’re going to look at how SEO is actually dependent on content marketing and […]

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latest seo technique

Latest SEO technique: Topic Clusters

Search engine optimisation is more than just an online marketing tool. It’s a discipline, and one that evolves over time and not only as its users become more expert. SEO develops as Google and other search engines change their algorithms over time, promoting new practices while letting others become entirely obsolete. One of the latest […]

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content strategy

HubSpot’s new content marketing tool helps users dominate topics and increase website traffic and conversions

We’ve probably all read, seen or heard that the era of filling pages with a keyword (even a long tail one) no longer impresses google and the search engines. They want to see topical content marketing covered from a number of angles (so different variants of the keyword) and in a natural way. They also want to […]

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Why Inbound Marketing is beneficial for a business development strategy?

Business Development is a term used for a multitude of activities, depending on who you talk to or the role you do. However, no matter what you mean by business development, every definition of the term will have one thing in common – the need to reach out to people who have an interest in […]

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Introduce Inbound Marketing

How to introduce Inbound Marketing Infographic

Inbound marketing has flipped the idea of traditional marketing on its head. Unlike traditional marketing, where the marketer had all the control, inbound marketing is concerned with empowering and enticing customers in to a business. In the article we are looking into why and how to introduce Inbound Marketing. The methodology of inbound marketing focuses […]

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Digital Marketing Event in Bicester

After the success of our Grand Digital Marketing Tour events in both Abingdon and Banbury, we decided we ought to host a Digital Marketing event in Bicester. The Bicester event will be held on Thursday 14th September, from 12-2pm, at Bicester Hotel, Golf and Spa. Digital Marketing is evolving at a rapid speed – partly […]

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Bakery Shop front design

The Grand Digital Marketing Tour comes to Banbury

At Toast Inbound HQ, a member of the team stumbled across a statistic about how future customers will interact with companies to buy products and services. That really got us all thinking about how pivotal a role digital marketing will play. Why? Well here is that statistic: “By 2020, customers will manage 85% of their […]

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Creating Buyer Personas

How you can create and benefit from Buyer Personas

What are buyer personas? A buyer persona is a fictional, generalised profile of your ideal customer. Buyer personas are essential when helping to understand your current customers and prospective customers better, making it easier for you to tailor your content marketing to the specific needs, behaviours, and concerns of different groups. This makes a buyer […]

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Digital Marketing in Banbury

Doing our bit for Digital Marketing in Banbury

How could Toast Inbound help with Digital Marketing in Banbury?  Last week, Toast Inbound hosted the Banbury instalment of ‘The Grand Digital Marketing Tour’. GDMT was born because we realised the correlation between advances in the digital world and the change in the way buyers are interacting with businesses will significantly impact Digital Marketing strategies. […]

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Why is video the future of content marketing?

Today, 55% of people watch videos online every day. This explains why marketers who use video grow revenue 49% faster than non-video users. Many believe that advertising videos are limited to only B2C companies however, this is not the case. Video marketing also extends to B2B companies, which is often the most effective method of sourcing […]

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The Future’s here… the Future’s Video

Since the Internet burst onto the scene and became publicly available in the early 90’s, its exponential growth has revolutionised the way we live in practically every aspect of our lives. In January 2017, it was estimated there are 3.773 billion users globally, defining the Internet as the world’s largest marketing platform. Throw social media […]

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what is search marketing

What is Search Marketing?

Search engines have been our go-to information source for a while now. It’s estimated that globally, 3.5 billion searches are made a day on Google alone. What does search marketing have to do with this? Well, as the name suggests, search marketing is a tactic used to gain online presence and traffic via paid and […]

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Low down on what’s new in Google Analytics 2017

Google state on their website that their mission is: “To organise the world’s information and make it universally accessible and useful” Since 1998 they’ve been doing just that. They’re pioneers in search, with their dominance showing sign of halting as they continue to revolutionise the way we make decisions. At Toast Inbound, we understand that […]

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Can I win customers through facebook? – Your Top Tips

Knowing how to win customers through Facebook is undoubtedly a very useful business skill. Using the platform in this way isn’t exactly a new concept, but more and more businesses are adopting Facebook as a marketing tool. And with good reason! It is considered the most powerful platform in social media because of the sheer […]

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A step by step guide to creating a LinkedIn company page

Are you wondering why you would want to invest in creating a LinkedIn company page? LinkedIn is very important in B2B social media marketing. We all know how huge social media is these days, whether you have a business page on Facebook, Twitter, or Instagram. But LinkedIn is not just a social media site; it’s […]

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Content Mapping, Inbound Predictions and How to Introduce Inbound Marketing

What we learnt from Oxford HUG – including how to introduce inbound marketing On 23rd November, the Toast Inbound team ventured down to Oxford to take part in the Oxford HubSpot User Group (HUG). We were greeted warmly by lots of familiar faces from previous HUGs and got started with the evening. We covered topics […]

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how to rank first for chocolate

How to rank first for Chocolate – a lesson to learn before starting inbound marketing campaigns

One of Toast’s favourite set of clients are the foodies – samples are great! – and so it may not be that surprising that we have had that lovely innocent question – tell me how to rank first for chocolate? There then follows a conversation about expectation management. It runs along the same lines as […]

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Blue funnel icon

What is Inbound Sales? More than the welcome death of cold calling!

In the growing world of inbound marketing we are transforming the way that leads are created from our digital marketing presence. The emphasis is a constant flow of much higher quality leads and working with those leads until they are deemed ‘sales-ready’. This is quite a contrast to my early days in marketing when we handed […]

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Green Job vacancy icon

Inbound Marketing Internship Banbury Oxfordshire

Toast Inbound are always looking for graduates or those starting out in marketing to join our internship programme.  You will work for up to 6 months as a paid intern with the possibility of a full time job at the end.  The outline details of an inbound marketing internship are listed below. Toast Inbound are […]

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Dave Toast Biog

Business Social Media Platforms – Three of the Best

A few weeks ago, we took a look at three of the biggest names in business social media platforms: Facebook, Twitter and LinkedIn. This week, we’re going to explore three other business social media platforms that have grown exponentially since they’ve launched, and may just be the perfect tools for your social media marketing strategy. […]

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Green inbound marketing icon

Define Inbound Marketing – it’s all about them, not you

I was recently explaining Inbound Marketing to a friend of mine, who also happens to be the MD of a major consultancy business. I was using his new website to try to define inbound marketing, along the lines of being “all about them (i.e prospects and clients) and not about you.” As we looked up […]

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Blue social media icon

Social Media for Business – The Big Three

There’s a broad spectrum of social platforms to utilize, each with their own unique features and communities. Best practices suggest we should target just one or two of these, rather than spread resources out across several. So to help you choose the best social media marketing platforms for your business, we’ve broken down three social […]

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seo budget

SEO Tips… what is your SEO budget getting you?

Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”. In this blog I am going to look at the second question and I am going to base my answer on a recent conversation. Identities […]

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Inbound marketing table icon

What is inbound marketing? It’s about instinct.

In trying to answer the question “What is Inbound Marketing”, it is so tempting to say that Inbound Marketing is the opposite of Outbound Marketing – but that is way too simplistic.

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Full creative and digital and inbound marketing support

Toast are a UK-based Hubspot Gold Partner. If you need a new approach to your marketing, let us help.

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