Inbound Tips

Here at Toast we can share with you all the tricks and tips for maximising your inbound marketing and driving up leads for your sales teams

quick seo wins

6 quick and easy SEO wins you can do today

The Internet is full of suggestions (some more useful than others) of SEO improvements. How do you know where to start? Sure, creating brilliantly optimised content can make a huge difference, and building useful links is also a valuable component of great SEO, but these things take time. Fortunately, there are some quick SEO wins that you […]

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outsourcing seo

5 questions to ask a prospective agency when outsourcing SEO

There’s a myth in the business world that search engine optimisation (SEO) is some sort of black magic. We can tell you now that SEO isn’t magic, but there are several dimensions to it! Good SEO requires both a technical mindset to maintain a website to Google’s exacting (and ever-changing) standards as well as a […]

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location based SEO

Location based SEO – how to rank for a targeted area

Why the need for a change in SEO tactic? “Google estimates that 73% of online activity has to do with local searches” The discipline of SEO has evolved greatly in recent years. You can attribute this change to Google’s ever-evolving Search algorithm, but also to the fact that the way we’re searching is changing. Long-tail, […]

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seo audit

6 key benefits of performing an SEO audit

So you’ve checked out your website’s performance in Google Analytics and found that organic traffic is flat or down. You may also have noticed no movement in the number of leads your digital marketing and website are generating. You’ve heard that SEO can help improve your presence in search engine results – but which SEO […]

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gdpr and digital marketing

Common GDPR Questions Answered

If you’re not familiar with GDPR, now’s the time to accustom yourself with this new bit of EU law that will be coming into force on 25th May this year. GDPR, formally General Data Privacy Regulation, is a piece of EU legislation with two primary goals. The goals of GDPR are to: 1). Establish one […]

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Inbound Marketing Tips for 2018

Summarising 107 Sales Statistics to Help You Sell Smarter… continued  Last year, we took you through the best inbound sales tips for 2017. In HubSpot’s “107 Sales Statistics to Help You Sell Smarter”, they also snuck in a few marketing statistics that we think are relevant for anyone looking at inbound marketing in 2018. Here’s […]

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admin ajax

Get more from my WordPress website

We have had a recent rush of companies coming to us and asking “how do I get more from my WordPress website?”.  Push a bit and the bottom line is that the website is not bringing in anything like the business that they expected. So if that is you, then you are not alone by […]

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seo myths

17 SEO myths you should leave behind

Search engine optimisation has been important for businesses for many years now. As the majority of people who search for your business or services are going to be using search engines, it’s crucial that you are optimised enough for them to find you. There are lots of different methods and factors that go into SEO […]

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Inbound Marketing Campaigns

Quick Checklist for your Inbound Marketing Campaign

How to run an Inbound Marketing Campaign Finally completed your Inbound Marketing Campaigns? But, not too sure that you’ve created an effective inbound marketing campaign that will generate leads? It is only in recent years that running a marketing campaign meant that marketers no longer needed to keep their fingers crossed. The Toast Inbound checklist: […]

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Janine Toast Biog

How to Write a Lead-Generating Blog

The good news is that you don’t need to be a great writer to be a great blogger.  Sure, copy that’s full of typos and grammatical errors won’t do much for your copy’s credibility, but it needn’t be perfect. So assuming you know your business and can write with a little conversational rhythm, here’s five points […]

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Ross Ross Branding Image

Why Your Inbound Marketing Strategy Isn’t Working

So, you’re creating great content, blogging, optimising pages and your inbound marketing strategy still isn’t working? But on occasion, even the best inbound marketers can – with the best will, knowledge and talent in the world, implement their inbound marketing strategy on a website, and see absolutely no results. One such example was a recent […]

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Kelly Toast Biog

How to Optimise my Blog – 5 Simple Steps

Here at Toast Inbound, blogging is a big part of what we do. In fact, it’s one of our favourite ways to get useful content out to the right people. But even the most useful content can only go so far without proper optimisation. After all, there’s no point writing up posts no one can […]

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seo budget

SEO Tips… what is your SEO budget getting you?

Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”. In this blog I am going to look at the second question and I am going to base my answer on a recent conversation. Identities […]

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