Lead Generation

Toast Inbound, based in Banbury, Oxfordshire, are a digital marketing agency that help clients drive business through lead generation and inbound marketing principles. Read our lead generation blog to find out more about how we can increase website visitors, increase your conversion rates and generate leads.

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8 tips to really drive your B2B lead generation in 2018

How are you going to make a difference to your lead generation success this year? A new year – a new you right? You’re going to really drive hard to get more leads and really ramp up the lead generation activities to win more new business opportunities. It’s going to be different this year – […]

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Why Inbound Marketing is beneficial for a business development strategy?

Business Development is a term used for a multitude of activities, depending on who you talk to or the role you do. However, no matter what you mean by business development, every definition of the term will have one thing in common – the need to reach out to people who have an interest in […]

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Why should I use a CRM system

Why should Marketing insist on a CRM System

The Basics of a CRM System A CRM, or Customer Relationship Management, is a system that allows companies to track their future and current customers interactions. An effective CRM system should allow sales and marketing teams to efficiently interact with prospects or customers. Which companies use a CRM system A company who wishes to maintain […]

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Inbound Sales Tips for 2017

Sales and Marketing gurus, HubSpot, have released “107 Sales Statistics to Help You Sell Smarter” and as we appreciate that you’re very busy, we’ve taken time to help you out and we have trolled through them all to give you the six best inbound sales tips for 2017.

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What is Inbound Sales? More than the welcome death of cold calling!

In the growing world of inbound marketing we are transforming the way that leads are created from our digital marketing presence. The emphasis is a constant flow of much higher quality leads and working with those leads until they are deemed ‘sales-ready’. This is quite a contrast to my early days in marketing when we handed […]

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How to Write a Lead-Generating Blog

The good news is that you don’t need to be a great writer to be a great blogger.  Sure, copy that’s full of typos and grammatical errors won’t do much for your copy’s credibility, but it needn’t be perfect. So assuming you know your business and can write with a little conversational rhythm, here’s five points […]

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