Content Marketing Agency

Ask google how to make a difference online and their answer is "great content"

If you’re struggling to create high-quality content that can convert visitors into leads, then a content marketing agency could help you.

What is content marketing?

The dictionary definition of content marketing is:

noun: content marketing a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

At Toast Inbound we take it one step further. We define content marketing as an inbound marketing method, which has a key focus on creating and distributing valuable, relevant and consistent content to attract, convert, close and delight. This content is created based on a specific target audience and is ultimately designed to drive profitable customer action.

The crucial words here are ‘valuable and relevant’. Without these words, content marketing is just the same as any other outbound form of advertising or marketing. The goal of content marketing is to provide your visitors with valuable content that they find useful and in return, they might sign up for your newsletter, download a guide, request a quote or engage with you in some way. Find out more about what content marketing is and why it’s so important.

Our process

digital marketing process
  1. The challenge of content marketing is two-fold

  • You have to create the right kind of content the people are looking for and that answers their questions – this involves conducting thorough content marketing research.
  • Once you have created this content that educates or solves a particular problem, you need to go and place that content where it will be found.

  1. There are many different methods of content marketing.

  • The content can go on your website, and we can optimise the content for search engines using our SEO tools. That can be amazingly effective – but there are other channels for content publishing.
  • Social media sites can be an excellent channel for content marketing but first, you need to know it is right for your marketing personas and secondly, you need to shape the content to fit the site. Each has its own preferences! 
  • Finally, there are what we call ‘earned channels’ – where your content is so good others want it on their sites too. The links from these sites can be a significant part of any content marketing strategy.

The easiest way to start winning business through content marketing is to book a content strategy workshop with Toast Inbound. This half-day event will capture all of the information you need to build a killer content marketing plan.

Different Types of Content Marketing

The term content marketing includes a huge range of different types of content. When trying to break down the possibilities that you can do with content, it’s impossible to list them all. Below we have categorised the main types of content that we use with our clients. 

content marketing agency oxford

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Simply publishing a page with a few keywords in is no longer good enough for Google. To get your content on the first page you need to use topic clusters.

content marketing oxfordshire

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Once your topic clusters are attracting a good number of visitors, you need to start creating content to convert these visitors into leads.

content marketing agency banbury

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72% of people would rather use video to learn about a product or service. To provide easilly digestible information to your visitors, use video.

content marketing agency

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There are endless ammounts of possibilities that you can do with content. We work with clients to create the best possible content for their buyer persona.

Talk to our content marketing experts

Talk to our content marketing experts, they will quickly be able to understand the needs of your business and provide you with some content marketing tips and tricks. They have years of experience in helping businesses grow using content marketing.


Proven Successful Content Marketing Agency


Westminster City Council  (Local Content Marketing Solutions)

Toast Inbound has been working with Westminster City Council’s Commercial Waste Service for over two years now. When we were first approached by Commercial Waste they only had a small online presence, not even on their own website. When the new website went live the initial focus was on creating content, in particular, we had to focus largely on local content marketing solutions as their services are confined to Westminster only. From there we have worked with Commercial Waste to create a wealth of resources including guides, infographics and other conversion opportunities that generate leads every day.

Here are some of the results we have achieved:

  • On average, the website receives 12,000 page views every month
  • They have 74+ search terms that rank on the first page of Google
  • There are 50+ conversion landing pages with the highest submission rate of 43%

View the full case study

content marketing services

content marketing agency

content creation agency


Playsmart UK (National Content Marketing Solutions)

Playsmart UK supply and install safety surfacing for playgrounds and recreation areas nationally. Playsmart had an old website that was quite outdated and not bringing in much organic traffic. When Playsmart had a website refresh Toast Inbound started creating content to grow organic traffic, using inbound methodologies to support this.

Here are some of the results we have achieved:

  • Organic traffic grey by 43% in one year
  • Automated emails have an open rate of 35% and a click-through rate of 12.6%
  • The website now has 110 blogs and 28 pages

View the full case study

content marketing agency

content marketing solutions

content marketing ideas

Why Toast Inbound?

toast inbound digital marketing agency

As a content marketing agency Toast Inbound have a dual role.

Firstly, we can help you to produce the content needed. We have the SEO and content creation skills that combine to create premium content for your prospects and customers to view.

Secondly, Toast Inbound has the digital marketing experience to work with you to get the content posted on every ‘owned’ channel and also in influential ‘earned’ channels.

Finally, Toast Inbound also has the experience to promote content through paid for advertising. We can set up and manage paid-for channels, where they are needed, to boost activity or broaden distribution.

We provide our content marketing solutions from our office in Banbury, Oxfordshire.

Contact us to find out more

Don’t forget to check out our content marketing blog for all of the latest news and information on how to beat the competition

Content marketing blog


 

Where do we provide content marketing services?

We serve clients nationally from our office based in Banbury, Oxfordshire. The maps below show some of the locations that we are currently providing content marketing services in.

 

United Kingdom

City of Westminster

Reading

Milton Keynes

Oxfordshire

Solihull

Northamptonshire

Leicester

Some of the tools we use to deliver this service

SEO google analytics
HubSpot marketing support
wordpress for lead generation
SEO Tools SemRush
SEO tools screaming frog
Digital Marketing Adobe Tools
digital marketing tools trello
inbound marketing tools basecamp

Need help from Toast Inbound?

If you’d like to discuss a new project we’d love to hear from you.

Fill in our contact form or call us on 01295 221296.

Get started with Toast Inbound