Tensator

Building traffic, increasing leads, HubSpot marketing automation and lead scoring

hubspot marketing automation

HubSpot marketing automation, inbound marketing campaigns, SEO, website content

Visit the website

87%

increase in HubSpot leads generated

7.5%

conversion rate on landing pages

50

workflows created

hubspot marketing automation

Who works with this client:

Vaughn

Lizzie

Tensator is a global organization who specialize in customer experience management and queue flow solutions. They are most well known for their patented ‘Tensabarrier’ products, which are used globally in airports, large-scale events and transport depots.

Based in Milton Keynes, the relationship with Tensator began with a Content Strategy Review and a HubSpot audit.

When Tensator approached Toast Inbound, their Marketing strategy had been neglected for some time. Their website was outdated and slow, they had invested in HubSpot but they were not utilizing its potential as the marketing team were not aware of all its capacities.

They were looking to gain support and training on HubSpot so that they could start to use it as both a Marketing & Sales platform and improve the sales process and integration with marketing.

Objectives

  • Update website and grow online presence targeting sector based buyer persona
  • Use HubSpot marketing automation to both grow and measure marketing activities
  • Use lead scoring and workflows to improve sales process and execute inbound marketing methodology
  • Communicate strategy and give appropriate training/support to all stakeholders

 

Deliverables

  • Create a content strategy which includes downloadable content for all sectors of the business
  • Write and optimise weekly blogs for all areas of business using a planned SEO strategy
  • Integrate HubSpot & Salesforce
  • Set up lead scoring and workflows (Hubspot marketing automation)
  • Offer daily HubSpot support, weekly conference calls and bi monthly strategy review meetings

Key Results

increase hubspot conversion rate

  • New website launched
  • Downloads and blogs consistently and continually added to website inline with marketing & SEO strategy
  • Landing pages and workflows created – over 150!
  • Lead scoring executed and implemented through Sales Teams

The Future

  • Future plans will involve using an SEO and Content strategy to further establish the websites within Google. This will be done by creating pillar pages and continuing to blog on a regular basis using inbound style content
  • We will continue to develop their HubSpot marketing automation
  • Tensator are continuing to use social media marketing and pay per click to attract targeted visitors to the website and using HubSpot analytics to both measure and nurture leads

What did Toast Inbound learn? 

Toast have relished the opportunity to dig deeper into HubSpot Marketing and Sales CRM for Tensator and connect their marketing and sales teams together to improve efficiency and ROI. The feedback from their teams regarding leads has been great. It’s been an education in terms of working with a global, multilingual brand with many complications but the hard work from everyone has been worthwhile. We work closely with Tensator on a daily basis and will continue to support them with their inbound marketing strategy.

Inbound Marketing in Milton Keynes

Although our office is based in Banbury, Oxfordshire, we can provide inbound marketing services nationwide. Tensator are located in Milton Keynes, we are able to use good communication and transparency to ensure we are able to successfully provide them with a full range of inbound marketing services from our own office in Oxfordshire.

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Services used:

Content Strategy Workshop
Content Strategy Workshop
Inbound Marketing Agency
Inbound Marketing Agency
Conversion Rate Optimisation
Conversion Rate Optimisation
HubSpot Training and Workshops
HubSpot Training and Workshops
HubSpot support
HubSpot support
Implementing Inbound marketing
Implementing Inbound marketing
Lead Generation
Lead Generation
Lead Nurturing
Lead Nurturing
SEO – Search Engine Optimisation
SEO – Search Engine Optimisation
Website SEO Audit
Website SEO Audit

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