If you have still to come across the revolutionary all-in-one HubSpot marketing platform (Email and Automation; Lead Generation; Lead Management; Blogging & Social Media; Search Optimisation and Marketing Analytics) then last week’s announcement of Hubspot 3 should make you stop and look.
Here’s a typical scenario of a how it can work: A website visitor converts into a lead because they found a piece of content useful. From that moment forward, HubSpot Contacts starts building an understanding of what interests the lead was based on each interaction he or she has with your company. Each one of those interactions informs and shapes all future communications to that specific lead. What’s more, because Contacts stores the lead’s history with your company, it can approximate where the lead is in their decision-making process to help you tailor content that fits that stage of consideration. Because all of your communication tools are in HubSpot, everything from emails to CTAs, forms, and images on your site take on the ability to adapt to be more relevant to each individual contact.
So, not only has Hubspot managed to pack into one online application all of the above capabilities, but they all fit together and work together across all online marketing channels. So if you are planning an online campaign with, for example, email, social media, and marketing automation elements, you can now create it all in one platform rather than having to load different applications, co-ordinate responses and try and work out some kind of ROI.
Hubspot has spent years packing this all together – with encouragement and investment from the likes of salesforce.com and google – and now what is showing in Hubspot 3 is some advantages of not having led the market in each individual element. Hubspot has been able to take the very best practice in each marketing discipline and add it to the service. So, for example, with emailing they have really easy to use templates; and you can send to dynamic lists (everyone that fits a criteria on an ongoing basis rather than at one point in time).
They have also made some real progress in their contact management functions where you can now see a full picture of the person’s engagement with your company whether it is responding to an offer you sent or whether it is through one of your social media sites.
Here is a fuller list below of some of the features included in the HubSpot marketing platform.
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