We need you! Digital Marketing Executives in Banbury.

We are looking for good Digital Marketing Executive candidates in Banbury. Drop us a CV and a note if you are interested. 

Job Description: Digital & Inbound Marketing Executive

Working Hours: Full Time (Mon-Fri, 09:00-17:30 with 1 hour lunch break)
Remuneration: ~£20-22k pa plus eligibility to bonus scheme
Location: 16, North Bar, Banbury, OX16 0TF

Introduction

Inbound/Digital Marketing is growing at a huge rate in the UK and Toast Inbound are a leading inbound marketing agency in this space.  Our new Digital & Inbound Marketing Executive will work with Inbound Marketing Account Managers to deliver client’s inbound and digital marketing programmes and to create new content for client’s websites.

The role’s typical responsibilities can be divided into six different areas, which are listed below. Your personal responsibilities will consist of a subset of these, dependent on the needs of the company at the time of your employment.

Where team members with subject expertise exist (e.g. google adwords) you will be expected to work with them on client work that involves their subject matter.

Inbound/Digital Campaign Management

Working under an account manager, you will use an intimate, working knowledge of your nominated clients and their campaigns to assist in devising a quarter–by-quarter content plans. This involves:

  • Daily, weekly and monthly task management
  • Content calendar creation and maintenance
  • Targeted keyword research and monitoring
  • Client competitor research and monitoring
  • Support of Google Ad campaigns

Updating Web Content

Once a nominated client’s strategies are in place, our inbound marketing executives are key in making sure they are delivered. This means:

  • Optimising content according to inbound marketing campaign plans
  • Creating content for marketing automation
  • Building website landing pages
  • Setting up workflows in marketing automation platforms
  • Posting and optimising blog articles
  • Adding new offers to websites.
  • Updating lead scoring

Copywriting & Editing

The role involves writing, copywriting and editing content for client’s websites. Impeccable research skills and an eye for grammatical detail are essential here.

  • Writing  and editing blog posts
  • Writing copy for large, multi-page downloads
  • Writing workflow emails
  • Writing landing pages

Social Media Management

Inbound marketing executives spend time populating and monitoring social media accounts. Typically, this involves:

  • Creating new social media accounts and optimising existing ones
  • Scheduling posts
  • Using paid-for ads to boost campaigns
  • Moderating posts on company pages
  • Setting up publishing automation to social media channels through WordPress

Client Communication

Following an initial content strategy meeting, you will be in daily communication with your nominated clients:

  • Updating them on the progress of their campaign and the content we’re creating for them.
  • Updating them on the progress of ‘premium’ content projects.
  • Assisting with content creation they may require help with.
  • Feeding back on completed tasks.

Analytics

On a weekly basis you will ensure your nominated clients has access to analytical data on:

  • Traffic coming to their websites / Which pages of their websites are creating the most traffic
  • Their current search engine keyword rankings
  • Which of their content is generating the highest levels of engagement.

Candidate requirements

The ideal candidate will have some experience of digital marketing, or should be able to evidence transferable marketing skills that will enable them to perform in the role.

They should be familiar with the Microsoft Office Suite, and ideally, some creative media software.

They will also be expected to complete a series of online learning modules to support their development as an inbound marketer.

A willingness to learn new skills is crucial to the role. 

Please email your CV together with a covering letter explaining why this opportunity is right for you and right for Toast Inbound.

If you are invited to meet us, you’ll be asked to write a 300-word blog about a topic supplied. You should bring that with you.

We’d recommend taking a look at the following article from our partners at HubSpot, to assist in your application:

How to get hired as an inbound marketer

Graduate Marketing Applications

We are always looking for the next generation of marketers from amongst our latest graduates. We offer an amazing opportunity to learn almost every aspect of digital marketing with a group of clients from both the private and public sectors. 

Please email your CV together with a covering letter explaining what experience you are looking for as a graduate and why. 

 

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