"We find that using Toast for our website and online marketing saves us a great deal of time and fundamentally an extra member of staff in the office! We are very particular about the way we like things done and have found Toast very accommodating to that, having put together a bespoke package so we can help write our own content which sounds like ‘us’ while still benefitting from their design and SEO expertise.."
PlaySmart UK supply and install superior safety surfacing and pathways for playgrounds and recreation areas nationally. Their customers range from playgroups and Parish Councils wanting safety flooring for outdoor play areas, to large-scale clients in the entertainment industry looking to install safety surfaces at theme parks.
The playground flooring industry has become exceedingly competitive in recent years – however, PlaySmart themselves have managed to align themselves as well-known industry leaders. A lot of their surfacing solutions are exclusive to them and they pride themselves on their excellent customer service.
What were PlaySmart trying to achieve online?
When we were first approached by PlaySmart, their website had historically brought business but was starting to look a little dated and not bringing as much organic traffic. It became clear that a new website was needed to prove that PlaySmart were the best choice for playground flooring.
Once the website was live and had been optimised for search engines (using on-page SEO), the emphasis in PlaySmart’s digital strategy switched to creating a content creation strategy, with inbound marketing principles to support it.
PlaySmart UK are a great example of one of our long-term retainer clients. Since taking the client on in 2014, we have achieved the following:
Working on PlaySmart’s inbound marketing project has reinforced what we already believed in terms of the importance of creating a wide range of content suitable for different levels of the sales funnel. The MailChimp integration that PlaySmart use for their marketing automation has helped to widened our inbound marketing toolkit to ensure prospective buyers are nurtured efficiently through the marketing funnel.
Although our office is based in Banbury, Oxfordshire, we work with businesses all over the country. Playsmart UK are located in Solihull within the West Midlands. Whilst this may be a 45-minute drive away from our office based in Banbury (Oxfordshire), we are able to successfully provide them with a full range of inbound marketing services by having good and transparent communication whether that be through project management tools such as Basecamp, phone calls, emails or face to face catch ups.