Whilst our clients all have a number of unique issues in their day to day activities, we have found that there a few common challenges to all our customers, no matter what sector or market.
In addition to these challenges, we are also being asked to deliver greater and faster results using the minimal resource and restricted budgets.
As we run marketing campaigns, we know that we must prove our effectiveness in terms of performance metrics and revenue. This can be a complex and difficult process, particularly when your sales and marketing teams need to be involved as each has part of the picture.
Over the years, using inbound marketing solutions, we have helped many companies achieve concrete results using our advanced toolset and our business experience built up over many years in industries including IT, SaaS, telecoms, automotive, utilities, charities and manufacturing.
Struggling to get traffic to your website? Perhaps you’ve got traffic but you’re attracting all of wrong people? Inbound marketing solutions can help!
Going back to basics to plan and execute an effective content strategy will help to bring in the right traffic. It’s vital you immerse yourself into your ideal customer’s life. Think about the questions they need answering, the content they’d find handy and even the language they use.
Writing the best content is all well and good but if it’s not properly optimised, how will your target audience ever find it? Conversely, beautifully optimised content will get you found in search engines, however it should also be educational and help answer questions. It’s a fine line!
Like it or lump it, social media has become integral to life. If your prospects are on social media, you should be too. Inbound marketing is all about promoting yourself as a specialist in your field by producing remarkable content. Social media helps you achieve this – you’ll be sharing your content with a wider audience, engaging with prospects whilst humanising your brand.
Once you’ve got the right kind of visitors to your website, your next task is to convert those visitors into leads.
Provide visitors with the option to download relevant content via landing pages and forms. Ideally, you should have downloads targeted at each of your personas, at all stages of the buyers journey. As well as planning for content to attract visitors, i.e. blogs, we’d also decide on a lengthier piece of literature to put behind a form as part of a content strategy review. ‘Premium’ bits of content can come in all shapes and sizes – from guides to case studies or perhaps an infographic.
We use the HubSpot marketing side of the platform to help with converting leads into contacts. Start with your call-to-action. Every page on your website should have a CTA, whether it be to contact you, download a guide or book a consultation. Calls to action should be appealing and reflect the rest of the content on the page.
Your CTA should direct to a landing page which will include a form where you can collect information on a client. Easy peasy!
If your lead conversion tactics aren’t working as well as you’d planned and you’re not generating enough leads, a bit of conversion rate optimisation could help increase leads.
The ideal conversion rate tends to be dependent on industry, however we’d aim for a conversion rate of around 3% from visitors to leads. We can work with you to boost your conversion rate!
This is a perennial discussion point between marketing and sales… A good inbound marketing campaign should deliver high quality, sales-ready, leads that are ready to be worked on.
Do your sales team follow an ‘inbound ‘sales‘ process to help that prospect through the remainder of the buyer’s funnel to a successful sale? Toast Inbound can help you set that process up.
It is one thing to automate your marketing, but don’t let it end with another famous sales excel spreadsheet! If you don’t want to be constantly waiting for feedback on progress, status or closure you need a link to a CRM system.
We can ensure HubSpot communicates with your CRM system in order to track sales progress. If you don’t have a CRM system, there is a free one inside HubSpot that we’ll set up for you.
Maximising return on investment (RoI) relies on the ability to track activities through to sales. A good inbound marketing platform will allow you to attribute specific sales to specific activities. Was it the viewing of a social media post? Was it the viewing of a great pillar page?
RoI discussions for marketing budgets are vastly simplified. You can decide which channels are working for you and which are not, allowing more focus on the best performing channels
Whether it is attracting traffic to the website or maximising the closing rate for existing visitors we can help through our inbound marketing solutions. We have helped many clients to achieve revenue goals and prove strong ‘returns on investment’ for all marketing activities and channels.
By providing the right digital tools to allow marketing and sales to work more closely together, we can help you attract visitors, convert them to leads and nurture them until they are sales-ready. The end result is not just more visits, likes and shares – but more revenue for your organisation.
We firmly believe that the partnership engagement needed to achieve growth and stability is not a short-term affair or a quick fix.
We like to work with our clients on a long-term basis to ensure that we always deliver, not just in the first few weeks but also over the longer term.
We offer various engagement models but strongly recommend a retainer-based approach as this offers the best value for money for our clients. We do work on project-based contracts if you would prefer.
Nor are we an absent agency! We meet regularly with clients face-to-face to discuss projects, making sure everything goes smoothly during each stage of the process.
Our client feedback tells us that transparency in everything we do is important to them. Nothing is hidden from clients and all costs are clearly explained before we do anything. Budgets are strictly adhered to – no nasty surprises.
You also have full access to the whole inbound marketing team, not just an account manager so you can be sure your ideas and desires are fully understood.
At the end of the day, you get to decide what we do and how we do it, but we can assists you in making decisions using our expertise and knowledge. Think of us as an extra member of your team with all the skills needed to supplement your own marketing resources or to run programmes for you.
Out of our Oxfordshire based office, we serve clients nationally, why not come and say hello?
If now is the time to start implementing inbound marketing solutions and improve your results, please fill out the form below.