Obexion Shutters

How we increased traffic and SEO rankings FOR the Obexion and Equilux websites

inbound marketing campaign

Outsourced Inbound Marketing for Security Shutter Specialists

Visit the website

63%

increase in social media engagement

319

new leads in 6 months

4%

conversion rate

"Toast Inbound bring a wealth of knowledge about the digital and inbound marketing process including how to set up and use the Hubspot platform. They offer a wide variety of skillsets within a workable monthly budget. We continue to use them because they use their initiative to amend and update campaigns, workflows and content when improvements are required. We can rely on them to offer constructive criticism and suggestions to improve activity. We have total confidence in the Toast team to work in the background with minimal supervision and we know as an agency they are forward-thinking and stay ahead of all digital marketing developments. They continue to give us a transparent and clear reporting structure so we can all see what activity is working. ."

chrt

Charter Global Ltd

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Who works with this client:

Rachel

Lizzie

Obexion Shutters is part of the Charter Global group who are experts in manufacturing high-risk Security Shutters.

Based in Berkshire the relationship with Obexion began with a brand new WordPress website for their high-security roller shutters.

Toast are now running an outsourced inbound marketing service for Obexion comprising:

  • SEO and keyword research
  • Weekly blog creation and publishing
  • Creating premium content for downloads
  • Maximising the use of their marketing automation platform

 

Objectives

  • Grow organic traffic to their websites
  • Connect with buyer personas via a range of different online mediums and strengthen their brands’ online presence
  • Maintain website to a high standard with regular improvements
  • Use HubSpot to nurture leads
  • Increase conversion rate of visitors to leads
  • Create a CRM strategy using existing database

 

Deliverables

  • Weekly blogging based on targeted keyword research
  • Created 4 premium content guides across the different brands as well as associated landing pages for each guide
  • Using an inbound marketing strategy to attract and convert buyer personas
  • SEO optimisation of content across the websites
  • Execution of social media strategy and analysis of successful channels
  • Creation and execution of targeted Google AdWords and LinkedIn pay per click campaigns
  • Adding CTAs and lead flows across websites to collect data from visitors
  • Creating HubSpot workflows and sequences to nurture contacts
  • Toast Inbound have recommended that Charter Global reposition the brand and are currently working on a digital brand strategy

Key Results

  • Social media clicks increased by 63%
  • Conversion rate of 2.9% from visits to contacts
  • From June 2017 – November 2017, our work lead to a 42.52% increase in visits from the same period the year before and a 29.68% increase in contacts
  • Visits from social media to websites increased by 17%
  • Interactions with social media posts increased by 78%

The Future

  • Future plans will involve using up to date SEO keyword tactics to further establish the websites as ‘security experts’ within Google. This will be done by creating pillar pages and continuing to blog on a regular basis using inbound style content
  • Continuing to use social media marketing and pay per click to attract targeted visitors to the website and using HubSpot analytics to both measure and nurture leads

What did Toast Inbound learn? 

There are many challenges associated with working with a multi-brand and multi-website company. It brings both complexities and opportunities. The overall learning curve has been about keeping it simple and understanding the customer journey. Customers are not immersed in your brand like you are so you have to keep their online journey super simple so they understand who you are and what you have to offer. Establishing clear buyer personas from the start has been an effective way to ensure that this happens.

Digital Marketing in Reading, Berkshire

Although our office is based in Banbury, Oxfordshire, we can provide digital marketing services nationwide. Charter Global are located in Reading, we are able to use good communication and transparency to ensure we are able to successfully provide them with a full range of digital marketing services from our own office in Oxfordshire.

Services used:

Content Strategy Workshop
Content Strategy Workshop
Inbound Marketing Agency
Inbound Marketing Agency
Conversion Rate Optimisation
Conversion Rate Optimisation
HubSpot Training and Workshops
HubSpot Training and Workshops
HubSpot support
HubSpot support
Implementing Inbound marketing
Implementing Inbound marketing
Lead Generation
Lead Generation
Lead Nurturing
Lead Nurturing
Pay per Click
Pay per Click
SEO – Search Engine Optimisation
SEO – Search Engine Optimisation
Social Media
Social Media
Website SEO Audit
Website SEO Audit

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