"Toast Inbound bring a wealth of knowledge about the digital and inbound marketing process including how to set up and use the Hubspot platform. They offer a wide variety of skillsets within a workable monthly budget. We continue to use them because they use their initiative to amend and update campaigns, workflows and content when improvements are required. We can rely on them to offer constructive criticism and suggestions to improve activity. We have total confidence in the Toast team to work in the background with minimal supervision and we know as an agency they are forward-thinking and stay ahead of all digital marketing developments. They continue to give us a transparent and clear reporting structure so we can all see what activity is working. ."
Toast are now running an outsourced inbound marketing service for Obexion comprising:
There are many challenges associated with working with a multi-brand and multi-website company. It brings both complexities and opportunities. The overall learning curve has been about keeping it simple and understanding the customer journey. Customers are not immersed in your brand like you are so you have to keep their online journey super simple so they understand who you are and what you have to offer. Establishing clear buyer personas from the start has been an effective way to ensure that this happens.
Although our office is based in Banbury, Oxfordshire, we can provide digital marketing services nationwide. Charter Global are located in Reading, we are able to use good communication and transparency to ensure we are able to successfully provide them with a full range of digital marketing services from our own office in Oxfordshire.