Our Pricing

Inbound marketing services pricing or HubSpot support pricing is truly as long as a piece of string, but the factors that determine pricing are pretty straightforward. 

To make it easy as possible to see a potential pricing range, we’ve put together pricing package examples from organisations we work with. This accounts for their size, resources, skills and what they typically need help with. We’ve shown an indicative price range for each type.

How we create your own custom inbound pricing package is through a carefully devised process that involves: 

  • Meeting with you to understand objectives, resources and skills 
  • An inbound planning session to understand personas and propositions 
  • Proposing a recommended package to help you to meet your objectives

We offer three different levels of pricing

Inbound marketing packages

Choose the right package to drive growth through Inbound. Whether you are a small start up or large enterprise, our packages are tailored to suit you.

 HubSpot support packages

Need help with HubSpot? We can provide you with all the services and support necessary to make the most from your investment

One-off projects

Just interested in tactical support or don’t have the budget to commit to a 12 month agreement? The project based pricing might suit you better.

Inbound marketing pricing packages

Here are a few examples of the type of inbound marketing packages we offer. Note that all packages will receive a quarterly planning meeting and a dedicated member of the team on standby for support. Those on an Enterprise package receive added support with the option of a weekly call/meeting included in the price. 

hubspot pricing

Small – Specialist

A single person who manages the sales and marketing activities of a business.


What skills do they have? 

Wouldn’t consider themselves a digital expert.


What services would you receive? 

Planning, content creation & placement, emailers, HubSpot support, campaigns. 


HubSpot package

Typically Free, Starter or Pro users.


Packages start from £1500pm

hubspot pricing

Medium Business

Ideally suited to a busy marketing team who are aiming to become more inbound minded.


What skills do they have? 

Varied, but again not yet inbound or digital experts.


What services would you receive? 

Consultancy, content for conversions, HubSpot support, campaign set up, SEO, website & PPC.


HubSpot package

 Tends to be HubSpot Pro users.


Packages start from £3000pm

hubspot pricing

Corporate

Larger organisation looking for help to run their inbound marketing and sales enablement programmes. 


What skills do they have? 

Fully engaged in delivering business to their clients.


What services would you receive? 

Starts with strategy to determine the best mix of services to be delivered – could involve ALL services


HubSpot package

Will be Pro or Enterprise users.


Packages start from £5000pm

hubspot pricing

Enterprise Clients

If you have multiple brands, locations, teams, applications etc., then you’ll typically be using HubSpot’s Enterprise modules – Marketing, Sales and/or Service

Here we have to say “P.O.A” as each client is so different!

Inbound Support Pricing

Once you have made the commitment to HubSpot, how do you get the most from it? We have all the skills and experience to help you at any stage of the journey, from the initial set-up to on-going day by day, month by month support activities.

We’ve put together some examples for each stage.

 

  • Free HubSpot Audit
  • HubSpot Onboarding
  • Upgrading HubSpot
  • HubSpot Optimisation
  • Daily Management
  • HubSpot Training
Free HubSpot Audit

HubSpot Portal Audit

Is your HubSpot maximised?

Ensure everything HubSpot is working effectively with our free Portal Audit. We’ll tell you what's working and suggest a few things to improve.

 

Price: FREE

HubSpot Onboarding

HubSpot Onboarding

Get off to the best start

Rather than use HubSpot’s (dare we say) expensive and remote onboarding service, why not use a Gold Partner with over 5 years experience who will customise the training and run it in your offices or remotely – whichever suits you best.

Onboarding principally involves the complete set-up of HubSpot plus Staff Training

 

Onboarding plans start from: £1500 (one time fee)

Upgrading HubSpot

Upgrading HubSpot

What next?

Your organisation may have been through the first steps of using HubSpot but it is time to spread out and use more of the great tools in the toolkit.

Upgrading can be a mixture of technical set-up, creating new assets to use, and training.

 

Upgrading plans start from £1500 (one-time fee)

HubSpot Optimisation

HubSpot Optimisation

Need help?

 

As well as providing the skills, knowledge and experience to ensure that you are using HubSpot most effectively by optimising your processes and workflows, we ensure that you are continually up to date with any new functionality which may improve the way you use HubSpot.

 

HubSpot optimisation plans start from £1000pm

Daily Management

Daily Management of HubSpot

(Part of our Inbound Marketing Packages)

 

You are confident in terms of creating marketing propositions, materials and managing the relationship between marketing and sales – but you need someone to set-up your content and processes in the best way possible on HubSpot.

 

HubSpot Management plans start from £1500 pm

HubSpot Training

HubSpot Training

Keep you skills current

 

HubSpot changes all the time and you will also be introducing new staff to HubSpot for the first time.

Our training sessions cover:

  • Best practice use of HubSpot
  • Latest modules, functionality, tools
  • Introduction to HubSpot for new staff

Training plans start from £600 per day

 

Project Pricing

What if you’re not ready for a monthly retainer contract? Maybe you have a one off project need a new website? No problem, we also offer project based pricing for support and help for all sorts of activities and situations when you just don’t have enough resources in house.

 

  • Inbound Strategy Workshops and Plans
  • HubSpot Templates
  • Creative
  • Website Inbound Optimisation
  • Sales and Marketing Process
  • Ad Campaigns
Inbound Strategy Workshops and Plans

Inbound Strategy Workshops and Plans

Going ‘inbound’?

Inbound is a change of mindset and it also a change in how you create and present content. That is why we always recommend starting your inbound journey with an Inbound Strategy Workshop. 

The workshop will include:

  • Creation (or review) or target personas
  • Defining key propositions
  • Keywords you and your competitors are using
  • Content creation ideas

After the Workshop, you will receive a Content Strategy report that will inform your inbound marketing plan as you move forward. There is also an option to include the preparation of a first 3-month content creation calendar. 

Reviewing where you are with Inbound?

Our Content Strategy Workshop is also a great review mechanism. In the Workshop we will take you through all the stages of an initial Workshop but will be looking for evidence from your online activity for: 

  • What is working and how can that be reinforced or accelerated
  • What is struggling - does this need dropping or refining?

The output from the Workshop will be written up for you to direct your ongoing Inbound work or, again, we can work to produce a content creation plan/calendar to move you forward. 

HubSpot Templates

HubSpot Templates

Building

Building templates for HubSpot is a frequent requirement as there are always those pages that you want to present a particular way but can't find a standard template for.

We can help you by:

  • Designing your template for approval
  • Building the template in HubSpot
  • Testing the template and putting it live
  • Help you swap any existing content across to the new template

Updating or Amending

As you use HubSpot and develop new content you will find that sometimes new content doesn't fit into old templates. We can help you amend existing or build new templates for your content. 

We'll follow the same process as building a brand new template - outlined above. 

Creative

Creative

Many marketing departments do not have a creative person doing lots of big and small projects that involve the presentation. Alternatively, as a precious resource, they may be busy just when you need them for that CTA or Download. Toast Inbound can help create important creative assets for your inbound campaigns.

CTAs

CTAs are a key part of conversion optimisation and whilst sometimes a simple text button may do the job, there are other occasions where your CTA needs to grab attention. We can help you create CTAs that get that attention and direct visitors to your goal.

Premium Content Downloads

Your Downloads can be one of the most effective ways of attracting potential buyers into the inbound process. They have to look compelling and be easily digestible. We have been creating premium content for more than 5 years and so can steer you to the best download for the goal that you have.

Video and Animations

Video and Animated content is growing at an explosive rate as we choose to consume this over text-based content. It still should have a very specific purpose - and we can help you define the outcomes, the style, the content and manage the production of video content.

Website Inbound Optimisation

Website Inbound Optimisation

There are many parts to ensuring that your website provides the best possible base for Inbound activities so that it is  continually found in the Top 10 during searches. Two such are SEO and Content.

SEO

SEO is not something you can do once and forget. It needs to be continually monitored and adapted to best support the on-going and changing needs and priorities of your business. We can provide regular reporting on current performance, recommendations in support of current activities and the resources to make it happen. 

Content

Content is King! Having the right content at the right time and in the right format is central to a good `inbound marketing and sales implementation. We can help in both the planning and execution of such content from simple editing to providing a full pillar page of content.

Sales and Marketing Process

Battle lines

Traditionally within organisations sales and marketing often falls across different teams with little or no coordination between them. This leads to opportunities being missed and finger pointing around reasons for poor performance.

Building better teams

Toast can help you with both the tools and processes to fully align sales and marketing ensuring that nothing is 'dropped' and every lead is considered a quality leads and followed up. With over 70 years experience in developing and managing sales and marketing teams we have the knowledge and skills to help you build the processes and activities to maximise the effectiveness of your sales and marketing activities

Ad Campaigns

Do I need paid ads with Inbound?

In short - yes.

Paid ads still have a place in your marketing suite when running an inbound strategy.

Inbound is a highly successful and efficient way of increasing conversions, leads and sales but it does take time to build the momentum and this is where paid advertising can be used to best advantage.

A bit like ground baiting in fishing, if we use paid ads at the start of a campaign to raise awareness we will see a quicker rise in traffic to our website into the top of our marketing funnel. After a while these ads can be reduced/removed and we rely more on organic traffic.

Sources of PPC

There are three main sources of Pay Per Click (PPC) ADs in the B2B market today, Google Ads, Facebook and LinkedIN.

We can help you to best utilise PPC during campaigns, from publishing ads to providing regular, collated reporting on all channels, those which are working well and those which are not. You can then decide where to invest your advertising budget and when to reduce or refocus it on the next campaign or product launch.