We all know improving a website’s SEO is an important aspect of any good digital marketing strategy. How do you achieve this though? 

SEO is ever-evolving. What was considered good SEO 2 years ago is now being penalised by Google. At Toast Inbound, we’re transparent with our clients on the SEO tactics we’re using and how they are increasing website traffic. Read our SEO blogs to find out latest trends and quick wins you can implement to improve your presence in Google’s SERP. 

seo keyword research

SEO Keyword Research in 5 Easy Steps

What’s the point in creating brilliant content if no one can find it? There’s no point! The main purpose of creating content is to help drive traffic to your website through organic search. If your content isn’t optimised, or optimised for the wrong keywords, how are potential customers ever going to find you? SEO keyword […]

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quick seo wins

6 quick and easy SEO wins you can do today

The Internet is full of suggestions (some more useful than others) of SEO improvements. How do you know where to start? Sure, creating brilliantly optimised content can make a huge difference, and building useful links is also a valuable component of great SEO, but these things take time. Fortunately, there are some quick SEO wins that you […]

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outsourcing seo

5 questions to ask a prospective agency when outsourcing SEO

There’s a myth in the business world that search engine optimisation (SEO) is some sort of black magic. We can tell you now that SEO isn’t magic, but there are several dimensions to it! Good SEO requires both a technical mindset to maintain a website to Google’s exacting (and ever-changing) standards as well as a […]

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location based SEO

Location based SEO – how to rank for a targeted area

Why the need for a change in SEO tactic? “Google estimates that 73% of online activity has to do with local searches” The discipline of SEO has evolved greatly in recent years. You can attribute this change to Google’s ever-evolving Search algorithm, but also to the fact that the way we’re searching is changing. Long-tail, […]

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seo analysis tools

5 of the best SEO analysis tools within SEMrush

There are hundreds of different SEO analysis tools available on the market with a range of price tags suitable for all budgets. When it comes to the best SEO analysis tools, price is not always indicative of how useful the tool is. For example, at Toast Inbound we’re huge fans of LSIgraph, a free tool […]

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latest seo technique

Latest SEO technique: Topic Clusters

Search engine optimisation is more than just an online marketing tool. It’s a discipline, and one that evolves over time and not only as its users become more expert. SEO develops as Google and other search engines change their algorithms over time, promoting new practices while letting others become entirely obsolete. One of the latest […]

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seo audit

6 key benefits of performing an SEO audit

So you’ve checked out your website’s performance in Google Analytics and found that organic traffic is flat or down. You may also have noticed no movement in the number of leads your digital marketing and website are generating. You’ve heard that SEO can help improve your presence in search engine results – but which SEO […]

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what is search marketing

What is Search Marketing?

Search engines have been our go-to information source for a while now. It’s estimated that globally, 3.5 billion searches are made a day on Google alone. What does search marketing have to do with this? Well, as the name suggests, search marketing is a tactic used to gain online presence and traffic via paid and […]

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seo myths

17 SEO myths you should leave behind

Search engine optimisation has been important for businesses for many years now. As the majority of people who search for your business or services are going to be using search engines, it’s crucial that you are optimised enough for them to find you. There are lots of different methods and factors that go into SEO […]

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Janine Toast Biog

How to Write a Lead-Generating Blog

The good news is that you don’t need to be a great writer to be a great blogger.  Sure, copy that’s full of typos and grammatical errors won’t do much for your copy’s credibility, but it needn’t be perfect. So assuming you know your business and can write with a little conversational rhythm, here’s five points […]

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