Videos for websites

Customers are engaging with content differently. Are you using videos for websites?

Are videos for websites on your content horizon?

B2B content doesn’t need to be limited just to text, ebooks and infographics. Videos are an interactive method of getting your message across. 

If you need convincing, check out these statistics… 

The conclusion? Videos for websites are extremely powerful assets to have and we should all be adding them to our future content strategies. 

Our process

digital marketing process

The shift towards video is something that both time and money should be invested in. As content marketing specialists, we pride ourselves on knowing what content will work best for you and keep that at the forefront of our work. Our new videos for websites service uses a proven method of engaging with audiences – there are no gimmicks here! 

How would Toast create videos for websites for us? 

The short answer is “like all other content”. 

We take the inbound marketing approach to creating the perfect video:

  • Start with the message you want to communicate and the action you wish the viewer to take
  • Match to your buyer personas and the propositions or offers that you want to convey
  • Move on to create the content outline – in this case, scripts and concepts for the video

Only then will we use our film crew with their state of the art equipment to shoot and edit the video to the highest standard. We’ll be careful to capture the tone of your organisation and the mood you want to use.

Get your video seen by the right people, at the right time, on the right channels

Our videos for websites service covers the whole journey – from conception to delivery. Once you’re happy with the finished product it’s time to show it off! Our web team will seamlessly integrate your video to your site, our SEO team will get it found in search engines and our social team will promote your video on your social channels. 

Creating the right video is only half of the story – getting your buyer personas to see it is the full package.

 

Why Toast Inbound?

toast inbound digital marketing agency

Combining our business experience with our digital knowledge means that we can help you when it comes to developing videos for websites and social media. Not only do we know the right tools to use, but we have a track record of developing ideas into videos which engage your visitors and encourage them to explore your solutions further.

Whether you are looking for a short video for a blog or want to get a glimpse of how we could help you long term, we are more than happy to help.

Contact us to find out more

Some of the tools we use to deliver this service

HubSpot marketing support
wordpress for lead generation

Need help from Toast Inbound?

If you’d like to discuss a new project we’d love to hear from you.

Fill in our contact form or call us on 01295 221296.

Get started with Toast Inbound