Westminster City’s Commercial Waste Service provides business waste and recycling services within the Westminster area of London. Commercial Waste’s position as a revenue earning part of the council has become increasingly important over the past few years, due to cuts in central funding to councils. When Toast Inbound were first approached by Commercial Waste, their only online presence was a couple of pages on Westminster Council’s website. In order to compete with private companies trying to take work away from the council, it became clear that a new website was needed to maximise revenue and compete in a tough marketplace.
Once the website was live, the emphasis switched to creating a Digital Marketing strategy and implemented Inbound Marketing with HubSpot to support it. The core of this was to create content.
Since taking on the client in October 2015 and integrating HubSpot in July 2015…
Working with Westminster Commercial Waste highlighted how beneficial it is to develop a strong relationship with a client. Commercial Waste trust us and invite us to show ways that we can help. On a Digital Marketing level, working on this account has allowed us to demonstrate the balance between SEO, content creation and marketing automation. Content and good SEO are designed to attract and marketing automation is the response to maximise conversions.
Although our office is based in Banbury, Oxfordshire, we work with businesses all over the country. Westminster City Council is located in the heart of London, we are able to successfully provide them with a full range of digital marketing services from Oxfordshire by having good and transparent communication whether that be through project management tools such as Basecamp, phone calls, emails or face to face catch ups.
"Working with Vaughn and his team at Toast has allowed us to get ahead of the competition and grow our service significantly. Their personal approach and expertise is invaluable. I won't hesitate to recommend him."